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	<title>Coffee Review</title>
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	<description>The world&#039;s leading coffee buying guide</description>
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		<title>The Complexity of Coffee: Aroma Profiling Isn&#8217;t Just for Wine</title>
		<link>http://blog.coffeereview.com/uncategorized/the-complexity-of-coffee-aroma-profiling-isnt-just-for-wine-3/</link>
		<comments>http://blog.coffeereview.com/uncategorized/the-complexity-of-coffee-aroma-profiling-isnt-just-for-wine-3/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 22:29:52 +0000</pubDate>
		<dc:creator>Sébastien Gavillet</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>
		<category><![CDATA[Industry Issues and News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=522</guid>
		<description><![CDATA[Proper Aroma/Flavor profiling is all too often neglected in Coffee. Coffee Aromas/Flavors are essential to understanding and appreciating coffee. As in wine, coffee gets its aromas or flavors from the soil and the climatic environment in which the coffee plant grows. The coffee variety (genetic) and the method in which the green coffee was processed [...]]]></description>
			<content:encoded><![CDATA[<p dir="LTR">Proper Aroma/Flavor profiling is all too often neglected in Coffee. Coffee Aromas/Flavors are essential to understanding and appreciating coffee. As in wine, coffee gets its aromas or flavors from the soil and the climatic environment in which the coffee plant grows. The coffee variety (genetic) and the method in which the green coffee was processed also contribute to the aromas/flavors. Like wine, coffee has many variables which can affect its quality. Coffee crops can be harmed by insects, freeze and poor storage conditions during harvest, which may lead to moldy and sour flavors. It can also be contaminated during its processing such as in the depulping and washing of the coffee cherries, and lastly, during the final storage conditions where once again several defects can develop on the beans. These problems are not exactly the same but similar to those which occur during wine production. Coffee has different varieties, as does wine, which get their characteristics from the soil (terroir).  The core aromatic profile of the end product (in the cup) is defined by these characteristics and by the roasters. The coffee blender creates the finishing touch by assembling different roasts. This is very similar to what consulting winemakers do during the wine blending process. We talk about taste, aromas, flavors, acidity and body in coffee as we do in wine. The main difference between coffee and wine, taste aside, is that coffee is not rated by vintage. Unlike certain wines, roasted coffee does not keep for years. The fresher the roast, the more aromatic the coffee beverage will be. Let it age and you will create unpleasant tastes and aromas; this is especially true for the volatile aromas. The consumer also has an important hand in the outcome of her/his coffee experience as does the wine consumer. In wine, serving temperature, wine glass shape and proper food pairing play an important role in properly enjoying a wine. In coffee this process is a little different. The important factors are the grinding, blending and brewing process. The grinding size and the water temperature play major roles in the proper extraction of coffee aromas/flavors, as well as the quantity and quality of water used to prepare a good cup of coffee.  Ultimately, the coffee drinker puts her/his final touch to the coffee beverage.</p>
<p dir="LTR">In coffee, over 850 volatile aromatic compounds have been catalogued to date. That said, most aromatic descriptions have been simplified or regrouped in terms of flavors and taste. Common flavors found in coffee are fruity, floral, earthy, buttery, caramel, nutty, spicy, smoky, etc. The classification of taste includes acid, bitter, body (thin, watery to thick, heavy). This simplification helps coffee drinkers express their preferences in a basic way. If one wants to gain further knowledge of coffee tasting, then it is imperative to recognize key aromas and flavors in coffee. Especially if you wish to narrow down the country of origin, variety and profile. One would then be able to differentiate between a Robusta from South East Asia with one from Brazil. This is something we have been doing for years with wine and which has been available to every wine aficionados for more than 30 years through <strong><em>le nez du vin</em></strong> (Wine Aroma Kits). Using the same methodology, Jean Lenoir, creator of the famous Wine Aroma kits, created two <strong><em>le nez du café</em></strong> (or <strong><em>make scents of coffee</em></strong>) kits. The first kit is an introduction that includes the 6 most commonly found coffee aromas: <br />
 (1) Garden peas, 2) Blackcurrant-like, 3) Butter, 4) Caramel, 5) Roasted peanuts, 6) Roasted coffee. The second, a more advanced and complete kit, contains the 36 most commonly found coffee aromas: <br />
 01) Earth , 02) Potato , 03) Garden peas, 04) Cucumber 05) Straw , 06) Cedar, 07) Clove-like , 08) Pepper, 09) Coriander seeds, 10) Vanilla, 11) Tea-roses/Redcurrant jelly, 12) Coffee blossom, 13) Coffee pulp, 14) Blackcurrant-like, 15) Lemon, 16)Apricot, 17) Apple, 18)Butter, 19) Honeyed, 20) Leather, 21) Basmati Rice, 22) Toast, 23) Malt, 24) Maple Syrup, 25) Caramel, 26) Dark chocolate, 27) Roasted almonds, 28) Roasted peanuts, 29) Roasted hazelnuts, 30) Walnuts, 31) Cooked beef, 32) Smoke, 33) Pipe Tobacco, 34) Roasted coffee, 35) Medicinal, 36) Rubber.<br />
 This unique and extensive collection of aromas will help you train your sense of smell and improve your enjoyment of coffee. The<strong><em> le nez du café (make scents of coffee)</em></strong> kits provide a common vocabulary to describe coffee aromas, taste and flavors because coffee deserves the same attention as wine.</p>
<p dir="LTR">It is no surprise that most coffee roasters and specialists from the world over use <strong><em>le nez du café</em></strong> to train their sense of smell and better understand the aromatics behind coffee.</p>
<p dir="LTR">So if you are passionate about your coffee and would like to become a better taster, understand where aromas and flavors originate and how they are associated with the varieties, <strong><em>le nez du café (make scents of coffee)</em></strong> kits are fundamental to the development of your coffee expertise.</p>
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		<title>The Aeropress Coffee Maker</title>
		<link>http://blog.coffeereview.com/coffee-at-home/the-aeropress-coffee-maker-2/</link>
		<comments>http://blog.coffeereview.com/coffee-at-home/the-aeropress-coffee-maker-2/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 16:39:22 +0000</pubDate>
		<dc:creator>Justin Johnson</dc:creator>
				<category><![CDATA[Coffee at Home]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=446</guid>
		<description><![CDATA[ About five years ago or so Alan Adler, the inventor of the Aerobie Flying Disk, created the Aeropress because he wanted a cup of coffee was full and rich, similar to the results from a French press but with cleaner, less acidy attributes. After some experiments and prototyping, Alder solicited feedback about his creation from [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong>About five years ago or so Alan Adler, the inventor of the Aerobie Flying Disk, created the Aeropress because he wanted a cup of coffee was full and rich, similar to the results from a French press but with cleaner, less acidy attributes. After some experiments and prototyping, Alder solicited feedback about his creation from well-known coffee professionals before releasing it to the market. The critics loved it and the popularity of this device and new ways to use it continue to grow.</p>
<p> I will totally admit that it took me a long time to get on the Aeropress band wagon. When I first saw the device a few years back I even outright dismissed it. There was no way I was going to brew a cup of coffee for myself in something entirely made from plastic. This really had nothing to do with any BPA poisoning fear, but far more to do with my numerous experiences with cheap drugstore coffee makers and plastic lined travel mugs that destroyed coffee by giving the brew a clear and distinct plastic flavor taint. In fact it was not until 2008, and the first Aeropress World Championship that I started to think that maybe there was something to this gizmo. This, plus my growing love affair with single cup, manual brewing methods and devices that made me want to test winning brewing methods with the Aeropress as well as create my own special technique.</p>
<p> <strong>Brewing Technique</strong></p>
<p><strong> </strong>With so many baristas and home coffee geeks fooling around out there there are plenty of Aeropress brewing techniques available for viewing on the Internet, and <a href="http://worldaeropresschampionship.wordpress.com/">The World Aeropress Championship </a> web site displays the winning brew recipes from past competitions. There are also instructions that come with the brewer, though I did not like the results that I got from them. I must say that the method I developed is inspired from many that are on the net and has been altered to satisfy my taste. I would encourage experimentation to achieve a brew that suits you, and is easy for you to replicate.</p>
<p>To start, you will need:</p>
<ol>
<li>Fresh roasted coffee, preferably from a local roaster. I have used pre-ground, grocery store coffee in the Aeropress while staying with relatives with some pretty amazing results in comparison to the traditional drip brewer. The best results will always be with fresh roasted coffee.</li>
<li>An adjustable burr grinder.</li>
<li>A digital kitchen scale to weigh out both the coffee and the water while brewing.</li>
<li>An electric or stove-top kettle to heat the water.</li>
<li>A thermometer to measure the temperature of the water. Proper brewing temperature is important to avoid having off flavors in you cup. 200-203 degrees Fahrenheit is optimal.</li>
<li>The <a href="http://coava.myshopify.com/collections/store">Able Disk</a>. This is a re-usable metal filter made by the same company that created the <a href="http://coava.myshopify.com/products/kone">Coava Kone</a>. The Aeropress comes with paper filters and they work very well, however I prefer the small amount of fine coffee particles that the disk allow to pass through. It creates a silkier mouthfeel that I find particularly appealing. Paper filters filter out the sediment, so if you prefer a cleaner cup of coffee with more acidity then you’ll want to use them instead of the disk.</li>
<li>A timer that reads minutes and seconds. Timing is a critical part of this brewing method and can make a huge difference in the final cup quality.</li>
<li>A standard size coffee mug.</li>
</ol>
<p> The Aeropress is a three piece device that closely resembles a syringe. There are two cylinders, one of which fits snugly into the other. Both are flanged at one end. The smaller of the two is the plunger and has a rubber piece at the non-flanged end that creates a water tight seal when inserted into the brewing chamber (the larger of the two cylinders). The third piece is a black perforated filter holder that is about one half inch deep. A filter is placed inside and secured to the brewing chamber with a quick twist.</p>
<p> My technique, and those that are similar, are collectively called the upside down brew method. To start out you’ll need to disassemble the Aeropress by removing the black filter cap as well as the plunger. Set the black filter holder so that you can place the Able Disk into it with the words facing up. Next you’ll want to wet the black rubber on the plunger in order to create some lubrication when you press out your final brew. The Aeropress had graduation markings from one to four and you’ll want to push the plunger to just above the four mark so that you’ll be able to get the right amount of water into the chamber. After this is done place the Aeropress on a flat surface plunger side down.</p>
<p> By now you should have started a kettle of fresh cool water to boil. Keep in mind that you’ll want to let the water cool from boiling to between 200 and 203 degrees Fahrenheit for optimum flavor extraction.</p>
<p> Weigh out 16.5 grams of coffee and grind slightly just finer than you would for an automatic brewer and pour it into the Aeropress using the funnel that is included. It’s important to level out the grounds in the chamber so that when you pour your water you’ll be able to evenly saturate the coffee. This can be done by simply shaking the entire brewer gently from side to side or lightly tapping it with your hand.</p>
<p> Next, place the brewer on your digital scale and hit the tare/zero button so that the display reads zero, start your timer counting up and start pouring in your hot water. I have found that to properly saturate all the ground coffee that I need to employ a bit of technique when I pour. Start the pour slowly and aim a thin stream of water straight down the side of the brew chamber and slowly twist the entire brewer 360 degrees. When the water level is just about between the two and three marks remove your hand so that you will get an accurate weight reading on the scale and pour directly in the middle of the brew chamber. The total amount of water that you pour should be 235 grams and the pour itself should take approximately 15 to 25 seconds.</p>
<p> If you have very fresh coffee, one to ten days off roast, you will notice foam develop while you are pouring. This is the coffee releasing gases that are still trapped within the grounds; this foam will mostly dissipate in about 20 seconds. Once it has, secure the filter holder with the Able Disk inside onto the brewer and at one minute twenty five seconds carefully flip the brewer onto the top of you mug. Wait about five seconds for the brewing coffee grounds inside to rise to the top and begin to press the plunger down. Your total press time should be between thirty and forty five seconds making the total brew time right about two minutes.  Now all you have to do is sit back and enjoy the coffee.</p>
<p> Clean up of the Aeropress and the disk is simple and takes only seconds. You just remove the cap and the disk and push out the spent grounds by pressing the plunger all the way in, then rinse off the disk. I like to hold the disk up to a light source after rinsing to make sure that there are no grounds stuck in it. If there are, you can use a tooth brush or some other soft bristled scrubber to remove them. The brewing chamber has already been cleaned by the plunger so you just need to rinse the coffee off the end, wipe it with a clean dry towel and you’re finished.</p>
<p> The Aeropress can be found in use and for sale at many quality coffee shops for around US$30.00 and the Able Disk for around US$15.00 so the investment is miniscule when you compare it to the quality of coffee that you are able to achieve.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>The Presso Non-Electric Home Espresso Machine</title>
		<link>http://blog.coffeereview.com/espresso/the-presso-non-electric-home-espresso-machine/</link>
		<comments>http://blog.coffeereview.com/espresso/the-presso-non-electric-home-espresso-machine/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 18:12:56 +0000</pubDate>
		<dc:creator>Justin Johnson</dc:creator>
				<category><![CDATA[Coffee at Home]]></category>
		<category><![CDATA[Espresso]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=432</guid>
		<description><![CDATA[  If you frequent any one of the high end specialty coffee shops around the country these days you have observed the popular revival of manual, hands-on brewing. The movement has spawned books and blogs and even contests world-wide, but I think that the most beneficial thing to come out of it all is the [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong></p>
<p>If you frequent any one of the high end specialty coffee shops around the country these days you have observed the popular revival of manual, hands-on brewing. The movement has spawned books and blogs and even contests world-wide, but I think that the most beneficial thing to come out of it all is the consumer education that happens when the barista shows off their methodology while talking about their technique and the coffee that they are serving. This in turn creates not only customer loyalty, but also serves to inspire people to want to create great coffee at home themselves using the same techniques and equipment that their morning cup is created with. I find that the simple design of the manual brewing devices adds an intimate connection to my morning cup and the brew time and technique myself encourages a more direct and sensory connection to the process. Unfortunately the manufacturers of these devices had somehow seemed to forget one of the fundamental café experiences,&#8211;espresso.</p>
<p>There have been home “espresso” machines on the market for a long time now and the refinement of their capabilities and the advent of “pro-sumer” machines have put the ability to pull a great shot into the hands of the home barista but the price tags are large enough to keep most impassioned coffee lovers at bay. The closest thing I had found to a manual, inexpensive, “espresso” brewer was the Mokka pot, which produces something close to espresso if you pay close attention to the brew cycle, but makes it very easy to accidentally produce a bitter, over extracted, beverage. Then a friend of mine introduced me to the Presso Espresso Machine. I was hugely skeptical when I first started playing around with it, but being such a coffee geek I couldn’t help but experiment. I was pleasantly surprised at the results that I achieved: authentic espresso.</p>
<p>The Presso is a well-made machine requiring no electricity and only a small dent in your bank account. It retails somewhere in the neighborhood of $150.00. It is light-weight and small enough to throw in a backpack to go camping and is attractive enough to keep out on the kitchen counter. I found that it produced a good ristretto shot of espresso but there is a method that I found personally to be somewhat essential to follow. It works well for me to consistently get proper extractions however I would highly encourage experimentation.</p>
<p>What you’ll need is:</p>
<ol>
<li>Coffee that was roasted no more than two weeks ago. I find that the fresher the better if you want really thick crema. I prefer to use coffees that have been roasted about two to three days prior to brewing.</li>
<li>A burr grinder capable of grinding coffee fine enough for espresso. Not all grinders can grind fine enough no matter what the quality or cost.</li>
<li>An electric or stove top kettle in which to boil water. The water should be cool or room temperature to start with and filtered if possible.</li>
<li>An electronic scale is a nice thing to have around to weigh the dose of coffee but the scoop that comes with the Presso works well too.</li>
</ol>
<p>The first thing you’ll want to do is preheat the Presso. Fill up your kettle and bring some water to a boil. Since the Presso is made of metal it will act as a heat sink causing the water to drop from the desired extraction temperature which is around 200 degrees Fahrenheit. Lower temperature extraction produces sour tastes in the final brew. With the arms of the machine in the down position pour boiling water into the water chamber all the way to the top, being careful not to scald yourself. The chamber has small openings on either side of the levers so having a kettle with a small spout works better because it allows for more control of the water stream.</p>
<p>Place a glass at least six ounces in size under the portafilter.  Next pull the levers all the way up in order to draw the water into the chamber. Do this slowly to avoid spilling the hot water out of the top then press the hot water out of the chamber by pushing the levers down. You have now successfully preheated the Presso. This step also serves to clean the Presso from any residue from previous uses.</p>
<p>Sometime between setting the water to boil and actually pouring the boiling water into the chamber to preheat the Presso you will want to grind your coffee. I use about 18 grams for a 1.5 ounce shot of espresso. If you don’t have or want to use a scale the scoop that comes with the Presso holds about 9 grams of ground coffee when you level it.</p>
<p>It may take several attempts to find the grind that works best for you. Too fine a grind will stop the water from going through the bed of ground coffee, and forcing the arms down in the face of such resistance may damage the machine. Too coarse of a grind will result in the water gushing past and under extracting the coffee and create a thin, bitter brew. What you want is a steady, narrow, tapered stream of coffee that appears thick and viscous.</p>
<p>Now that your Presso has been preheated remove the black handled metal brew-basket called the  portafilter from the body of the machine, wipe it out with a clean dry towel and scoop the coffee in. Eighteen grams of coffee seemed to produce the best results and will most likely end up creating a mound protruding from the top of the portafilter, but you can use a finger to evenly distribute the coffee in the basket. Sometimes a light tap on the side may help as well. Now take the scoop, which doubles as a tamper, and use the back of it to evenly compress the coffee down into the portafilter. The scoop works okay for this step but if you find yourself attached to your new brewer you may want to invest in a 49 millimeter metal tamper, available through web sites like <a title="Tamper" href="http://amzn.to/p7EDbg">http://amzn.to/p7EDbg</a>.</p>
<p>Lock the packed portafilter back in the machine securely and place a receptacle for the brew underneath. Add the water just off boil into the chamber only this time filling it up to the top of the two cups that are just above the fill line for a double shot.  Filling it to the line just below the two cups didn’t produce the beverage that satisfied my taste and I believe that a bit more water helps to create more pressure during extraction and provides a bit more heat stabilization.</p>
<p>Now slowly lift the arms all the way up then press them down until you start to get some coffee dripping into your cup. At this point bring the arms all the way back up, and press then down all the way until you gotten the desired 1.5 ounces of brewed coffee. During the extraction you will notice that the stream of coffee lightens color and this is a great indicator of when you have extracted all the good tastes and aromas from the bed of coffee. I always stop the extraction when the stream starts to turn pale by  stopping the downwards pressure and pulling the levers back up again, because at this point you are just getting a bitter brew and I certainly don’t want any of that in my cup.</p>
<p>This is, of course, not the only way to use the Presso. Let your inner lab rat get the best of you and experiment with every variable you can think of to find a way to produce a great cup of coffee that fits your palate and style. I think that the ability to do this with manual brewing methods is what makes these methods such a great fit for the coffee geek within as well as for those that just need a really good single cup in the morning to get up and going.</p>
<p>Clean up the Presso is simple, just knock out the spent grounds from the portafilter into you garbage can and rinse the underside of the machine that come in contact with the coffee and water and you are set to pull your next shot. I think for the price and the results you would be hard pressed to find a better machine to produce your morning shot whether it is at home or in some beautifully scenic state park.</p>
<p>For more information and tips go to: <a title="Presso U.S.A." href="http://presso.us/">http://presso.us/</a></p>
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		<title>Quality: Passion, Process or Both?</title>
		<link>http://blog.coffeereview.com/uncategorized/quality-passion-process-or-both/</link>
		<comments>http://blog.coffeereview.com/uncategorized/quality-passion-process-or-both/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 20:28:18 +0000</pubDate>
		<dc:creator>Kevin Knox</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>
		<category><![CDATA[Industry Issues and News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=418</guid>
		<description><![CDATA[The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies. I find I need to parse this lengthy and loaded sentence in order to comment on it. Quality in coffee is [...]]]></description>
			<content:encoded><![CDATA[<p><br class="spacer_" /></p>
<p><strong>The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies.</strong></p>
<p><strong> </strong></p>
<p>I find I need to parse this lengthy and loaded sentence in order to comment on it.</p>
<p>Quality in coffee is a multifaceted thing, in large measure because of what I called “the broken chain of custody” in my book <em>Coffee Basics</em>. The grower, who puts in the lion’s share of the work, can do everything right, only to have the coffee ruined during shipment. The roaster then optimizes the coffee’s potential &#8211; or ruins it through over- or under-roasting, blending, incorrect packaging or grinding. Even if all of these steps are done optimally, is the coffee sold fresh, brewed at the right dosage, in good equipment with soft water heated to ideal temperature, and if so is it consumed immediately? The chances of a given coffee reaching its full potential do indeed remind me of salmon swimming upstream!</p>
<p>Starting near the beginning of the seed-to-cup path, sourcing the best quality green coffee depends on having extensive training in cupping so as to be able to recognize it, and then having sufficient funds to secure it in a competitive marketplace. Small start-ups typically are long on passion but short on both expertise and cash, while large, publicly-traded corporations have plenty of both but usually use them in the service of supplying coffees of consistent mediocrity.</p>
<p>Freshness is something that needs to be defined, and it’s one of the biggest areas where small and large roasters alike tend to cut corners. If excellence is the standard &#8211; and it should be &#8211; then only whole bean coffee at room temperature within 5-7 days of roast deserves to be called “fresh,” and certainly only such coffee deserves the designation “freshly-roasted.”</p>
<p>To preserve freshness beyond this very short time frame requires a large investment in technology and packaging and rigorous, consistent use thereof. One needs not only oxygen-impermeable bags with one-way degassing valves but also vacuum-packaging machine costing in excess of $50,000 to get the oxygen content within the bag below 1% before sealing, as well as an oxygen headspace meter to test packaged coffee and other equipment. Whole bean coffee thus packaged can be indistinguishable from freshly-roasted (as defined above) coffee for 2-3 months, but many roasters cut corners, either by just buying pre-formed bags and sealing them without drawing a vacuum or back-flushing with inert gas (in which case the shelf life is the same as unprotected whole beans), or by packaging their coffee correctly and then shooting themselves in the foot (and screwing their customers) through ridiculous “best by” dates of 6 months, a year, or even longer. The first practice is pervasive among small, “boutique” roasters, the others endemic among the larger players.</p>
<p>As for ground coffee, if you are Nestlé you have the ability to take coffee from roasting all the way to a pressurized Nespresso capsule in a sub-1% oxygen environment, preserving almost all the coffee’s aroma through precise grinding on a state-of-the-art water-cooled roller mill grinder that by itself costs more than many craft roaster’s entire roasting plants. If, on the other hand, you’re buying great coffee but grinding it for your wholesale accounts on a well-worn Grindmaster or Ditting, quality for you is basically a fantasy, not the process with clearly defined and monitored parameters that is the definition of quality in a manufacturing context.</p>
<p>Overall I would say that clearly the peak experiences in coffee are offered by roasters who employ experienced buyers with good access to capital and established buying relationships and who either roast and deliver their coffee on a purely local basis <em>or</em> have invested in (and know how to use) the equipment essential to preserve freshness. As for <em>consistent</em> quality, that is clearly the province of medium-to-large sized companies who buy in large enough quantities, understand the art of blending and, last not least, have made the investment in personnel and roasting, packaging, grinding and quality control equipment to deliver coffees of consistent quality. The Scandinavian countries, Germany and Japan have many such companies, Illycaffè in Italy is rightly revered for its standards, and of course here in the U.S. there are numerous mid-sized roasters who also deliver very good (and occasionally great) coffees of a consistent standard at prices consumers are happy to pay every day.</p>
<p>In conclusion, being small, groovy, microlot-oriented and employing staff with the right number of piercings (and selling high-priced coffees) doesn’t guarantee quality, anymore than being medium-to-large sized and driven more by bottom-line considerations than raw passion guarantees mediocrity. As with most else in coffee, it’s much more complicated than that.</p>
<p><strong>For another perspective on this challenge, <a href="http://blog.coffeereview.com/uncategorized/regardless-of-size-only-the-passionate-rule/"><span style="text-decoration: underline;">click here to see how Kenneth Davids responds</span></a></strong></p>
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		<slash:comments>9</slash:comments>
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		<title>Regardless of Size, Only the Passionate Rule</title>
		<link>http://blog.coffeereview.com/uncategorized/regardless-of-size-only-the-passionate-rule/</link>
		<comments>http://blog.coffeereview.com/uncategorized/regardless-of-size-only-the-passionate-rule/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 20:24:44 +0000</pubDate>
		<dc:creator>Kenneth Davids</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>
		<category><![CDATA[Industry Issues and News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=411</guid>
		<description><![CDATA[The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies. Neither size nor technical sophistication assures quality. Only the obsessive and unrelenting commitment of a company’s leadership assures a steady output [...]]]></description>
			<content:encoded><![CDATA[<p><strong><br />
 </strong></p>
<p><strong> </strong></p>
<p><strong>The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies.</strong></p>
<p>Neither size nor technical sophistication assures quality. Only the obsessive and unrelenting commitment of a company’s leadership assures a steady output of high-quality, distinctive coffees. Some companies, regardless of size, produce such exceptional coffees on a regular basis; others produce good coffees always and exceptional ones now and then; far too many produce little but mediocrity.</p>
<p>The original model for specialty coffee came courtesy of Alfred Peet in 1966, which is roasting fine, distinctive coffee at the back of the store and walking it up to the front to sell it fresh out of the roaster. Today there are small companies that have successfully revived this model, in some cases successfully updating it by selling via the Internet. They buy small lots of very fine coffee, roast them skillfully using skillful hands-on artisan roasting, and ship them fresh. Some of these companies have produced coffees that without a doubt are among the most memorable coffee experiences of my life, and rank as genuine triumphs of almost transcendent artisanry stretching from small producer through boutique importer to boutique roaster. On the other hand, second-rate versions of the archetypal boutique roaster abound, companies that buy mediocre green coffees on the bad advice of an importer and roast ‘em ‘til they’re brown – or, more usually, black. These companies are on the wane or changing, as they are pushed by the latest generation of smaller coffee roasting companies that buy with more precision and roast with a more careful and lighter hand, but there still are many of them around.</p>
<p>And even the good boutique roasters face the challenge of growth. At a certain point volume increases until the small-scale, roast-and-sell-them-fresh model doesn’t work anymore, and the company either has to start buying expensive packaging equipment to assure a longer shelf life (see Kevin Knox’s excellent companion blog to this one for details), or slow down and stay small, which I can imagine is almost as difficult a business proposition as getting big enough to afford a minimum of about 70K of new packaging and testing equipment.</p>
<p>Or these companies may be tempted to take the easy way out to expansion, which is packaging coffee in valve bags without equipment to properly evacuate oxygen and instruments to monitor it, subsequently allowing it to sit on store shelves or in back rooms until it’s half stale. There is a whole segment of the specialty coffee industry, new and old, that appears to handle coffee this way. These same companies often apply similar carelessness to buying green coffees and roasting them. They produce some of the least impressive whole bean coffees in the country, but you can’t tell that from reading the bags, which may be full of staling coffee on the inside but display a lot of fluff on the outside about buying the finest coffee and roasting it in small batches.</p>
<p>Maybe the consistently best coffee in the country is produced by a handful of companies that are large enough to afford top-end packaging lines and obsessive enough to actually take the time to source top quality, distinctive green coffees. These companies range in size from medium-small to very large. The road to excellence is easier for the smaller ones because their volumes are smaller and they can be more selective in their green buying, but what remains most important, regardless of size, is the commitment leaders make to the demanding, unrelenting attention required to put out well-sourced, well-roasted, well-packaged coffee.</p>
<p>Then there are the big commercial companies that turn out canned roast-and-ground coffees. These coffees are a clear case of garbage in and garbage out. Unless it is a 100% Colombia, the coffees that fill the plastic roast-and-ground supermarket cans are objectively and unarguably bad. But the companies that produce them have amazing technical capacity – for example, they can turn Robusta coffees that <em>literally</em> taste like stinking, two-week-old compost into dull, tasteless brown water. That is a genuine technical achievement. I’m quite serious. It is difficult to pull off, but it lets people on a severe coffee budget get stimulated relatively cheaply and without gagging while giving investors a decent return on their money.</p>
<p>Finally, a word on what are probably the most technically sophisticated coffee companies in the world, the big European espresso roasters. To my taste, the best among these espresso giants is Nespresso, with its intimidatingly good and distinctively different range of espresso capsules. On the other hand, for me Illy Caffè is a triumph of technical sophistication aimed at a regrettably limited goal: a consistently characterless espresso, as technically perfect but as limply elegant as a French academic painting from the 19<sup>th</sup> century.</p>
<p><br class="spacer_" /></p>
<p><strong>For another perspective on this challenge, <a href="http://blog.coffeereview.com/uncategorized/quality-passion-process-or-both/"><span style="text-decoration: underline;">click here to see how Kevin Knox responds</span></a></strong></p>
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		<slash:comments>12</slash:comments>
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		<title>Travel Less and Cup More</title>
		<link>http://blog.coffeereview.com/industry-issues-and-news/travel-less-and-cup-more/</link>
		<comments>http://blog.coffeereview.com/industry-issues-and-news/travel-less-and-cup-more/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:20:08 +0000</pubDate>
		<dc:creator>Kevin Knox</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>
		<category><![CDATA[Green Coffee Origins and Issues]]></category>
		<category><![CDATA[Industry Issues and News]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=396</guid>
		<description><![CDATA[The Challenge: Coffee buyers for roasting companies should be doing much less travel and much more cupping, quality control and customer education. Kevin Knox writes: I’d put this another way. The most important tools for buying great coffee are a well-trained palate, a well-equipped cupping room, relationships with the best importers and &#8211; last not [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Challenge: Coffee buyers for roasting companies should be doing much less travel and much more cupping, quality control and customer education. </strong></p>
<p><strong>Kevin Knox writes:</strong></p>
<p><strong> </strong></p>
<p>I’d put this another way. The most important tools for buying great coffee are a well-trained palate, a well-equipped cupping room, relationships with the best importers and &#8211; last not least &#8211; sufficient capital to afford to buy top coffees in season and keep them in inventory for extended periods.</p>
<p>I think it’s great that people in the trade want to know where coffee comes from, but I do see many small roasting companies allocating large sums of money, relative to their size and volume of coffee bought and roasted, to extensive origin travel that is clearly in lieu of &#8211; or at least at the expense of &#8211; much-needed attention to things at home.</p>
<p>Wanting to have, or claiming to have, a personal relationship with every farm you buy coffee from makes for great marketing but it isn’t good business, nor is it actually possible unless one limits one’s buying to a handful of farms in a couple of countries.</p>
<p>More important, if the goal is having the best coffee from each origin, the way to get there is to cup samples extensively and intensively in season from as broad a cross-section of farms as one can access, rather than limiting purchases to farms you bought from in previous years. In other words, “relationship” coffee or multi-year exclusives and having the best coffee are antithetical ideals. A more open approach also delivers much better value, allowing one to reward new and unknown farms doing a great job rather than over-paying for “name” coffees from farms bent on using the roaster as a vehicle to build their own brand with consumers.</p>
<p>Cupping, QC and customer education are the responsibilities of roaster-retailers, while producing high quality coffee at origin is the domain of farmers and agronomists. From the point of view of delivering coffee of high quality and value as well as that of being environmentally responsible and minimizing one’s carbon footprint, I would suggest that buyers for all but the largest companies would indeed be much better off spending much more time doing their jobs while letting their partners at origin do theirs.</p>
<p><br class="spacer_" /></p>
<p><strong>For another perspective on this challenge, <a href="http://blog.coffeereview.com/uncategorized/making-coffee-travel-relevant/"><span style="text-decoration: underline;">click here to see how Kenneth Davids responds</span></a></strong></p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Making Coffee Travel Relevant</title>
		<link>http://blog.coffeereview.com/uncategorized/making-coffee-travel-relevant/</link>
		<comments>http://blog.coffeereview.com/uncategorized/making-coffee-travel-relevant/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:19:37 +0000</pubDate>
		<dc:creator>Kenneth Davids</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>
		<category><![CDATA[Green Coffee Origins and Issues]]></category>
		<category><![CDATA[Industry Issues and News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=398</guid>
		<description><![CDATA[The Challenge: Coffee buyers for roasting companies should be doing much less travel and much more cupping, quality control and customer education. Kenneth Davids writes: I guess my reservation with the challenge statement is the repetition of the “much” word. If the thrust of the challenge statement is to argue that coffee buyers should focus [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Challenge: Coffee buyers for roasting companies should be doing much less travel and much more cupping, quality control and customer education. </strong></p>
<p><strong> </strong></p>
<p><strong>Kenneth Davids writes:</strong></p>
<p><strong> </strong></p>
<p>I guess my reservation with the challenge statement is the repetition of the “much” word. If the thrust of the challenge statement is to argue that coffee buyers should focus first and foremost on the actual character of the coffee they buy and sell and less on travel stories glamorizing a quest for perfect coffees, etc. then I would agree. This critique applies as well to the traditional, older-fashioned marketing apparatus for fine single-origin coffees, wherein imagery of samba dancers and giraffes seemed to figure more prominently in promotional materials than attempts to describe the character of the coffees and what made them taste that way.</p>
<p>One of the reasons I like the latest trend in promotion of high-end coffee is that it tends to focus on what made the coffee taste the way it does – botanical variety, growing elevation, processing method, etc. – rather than on tourist hype or giraffes. True, the affectionate accounts of growers and their families one runs across on websites and packages may come off as a little irrelevant to how the coffee tastes, but I’ll go with it in the spirit of fairness, because if the media can turn hysterical cooks and pretentious winemakers into heroes I don’t see why we shouldn’t try to do the same for our own friends and collaborators in producing countries. True too, the tendency to brand coffee farms or coops and for roasters to buy green coffee by these brands rather than by the actual character of the coffee offered for sale in a given crop year is a little distressing from the point of view of coffee quality and authenticity, but again, if executives in soft-drink company board rooms can try to brand their stuff I can’t see why coffee growers can’t make the same attempt.</p>
<p>Although that does take us back to the argument made in the challenge statement, which is that coffee buyers should focus on the cup in front of them in this time and space and crop year and not on hype, safari glamour, or even on genuine friendship and how great the ron Zacapa was that night in Huehuetenango.</p>
<p>But finally, I think a certain kind of serious coffee travel undertaken over the long run is probably essential for coffee buyers. This is the kind that happens during harvest, and is slow, thorough in its observation, and ultimately focused on a better understanding of the cup itself and the almost infinite number of variables, both natural and deliberate, that go into determining its character. It is not the kind of touring in which a group hits three farms or coops per day and its all “we pick only ripe cherries and they go in here and come out there and our coffee is the greatest in the world, and we treat our workers well, and now let’s have a great lunch up at the house.” It’s a process of observing what actually happens during processing and drying, and talking a lot with the people who actually make it happen, and then following up with systematically cupping the results. And if at all possible continuing to cup the results through subsequent years and the changes those years bring. To me, newer roasters should have such an education, and as the money and time come available should spend time witnessing all of the major variations on processing method and drying. In other words, rather than four trips to Central America it might be better to make one trip to witness wet-hulling in Sumatra and another to some large hi-tech farm in Brazil where they do three different processing methods and another to some farm or coop that does both traditional wet process and small-scale dry process; in Ethiopia, for example.</p>
<p>We in the fine coffee industry need to make these investigations ourselves with an open mind, because the traditional lore of the traditional coffee industry is out-of-date and useless and the empirical work of the scientists is necessarily narrow in focus and, it would seem, oblivious to subtle sensory variation in coffee, which is precisely where we, as students and teachers of fine coffee, need to focus our attention.</p>
<p><strong>For another perspective on this challenge, <a href="http://blog.coffeereview.com/industry-issues-and-news/travel-less-and-cup-more/"><span style="text-decoration: underline;">click here to see how Kevin Knox responds</span></a></strong></p>
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		<slash:comments>5</slash:comments>
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		<title>Ken Davids and Kevin Knox exchange views on the microlot trend.</title>
		<link>http://blog.coffeereview.com/coffee-business-roasting-and-retailing/ken-davids-and-kevin-knox-exchange-views-on-the-microlot-trend/</link>
		<comments>http://blog.coffeereview.com/coffee-business-roasting-and-retailing/ken-davids-and-kevin-knox-exchange-views-on-the-microlot-trend/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 21:14:08 +0000</pubDate>
		<dc:creator>Kenneth Davids</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=373</guid>
		<description><![CDATA[Whether a roaster is obligated by industry tradition and consumer expectation to also offer a familiar lineup of fine coffee standards, i.e. a Kenya AA, a Sumatra Mandheling, a high-grown Central America, etc. is of no consequence to me. I think consumers speak for themselves through their patronage, and if a successful business can be built on nothing but fine microlots that take advantage of seasonal opportunities[...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Challenge: The latest roaster emphasis on offering high-priced microlots without also offering a core lineup of good-tasting origin coffees at decent prices is a disservice to consumers.</strong></p>
<p><strong>Kenneth Davids writes:</strong></p>
<p>I like “micro-lots,” if what is meant by that term are coffees that 1) are small, distinctive lots that have been purchased with particular precision and care by the roaster; 2) take advantage of seasonable opportunity to maximize quality and distinction; i.e. are not limited by the need to be repeatable from season to season, and 3) are described with precision on the package, particularly in respect to botanical variety and processing method.</p>
<p>Whether that same roaster is obligated by industry tradition and consumer expectation to also offer a familiar lineup of fine coffee standards, i.e. a Kenya AA, a Sumatra Mandheling, a high-grown Central America, etc. is of no consequence to me. I think consumers speak for themselves through their patronage, and if a successful business can be built on nothing but fine microlots that take advantage of seasonal opportunities (and the roaster’s own taste in coffee) then I can only admire the savvy and persistence of whoever pulls that strategy off. Down the street or at another URL we can be sure that another roaster is competing on the basis of traditional coffee naming and sourcing. If a one-location roaster opens in some small market and succeeds with primarily microlots then we can be sure that there is Starbucks and other biggies like Peet’s or Green Mountain or Caribou lurking somewhere else on main street or a nearby strip mall offering the traditionalist the usual choices.</p>
<p>It’s hard to say whether micro-lots typically are “better” than coffees offered with under traditional, more general nomenclature by larger roasters, mainly because some roasters specializing in micro-lots are much more consistent with their quality than others, just as some larger roasting companies are more consistent in quality than others. But I can vouch for the fact that the flexibility of the micro-lot concept – run across a smaller lot of great coffee, print a label, put up a paragraph on the website, roast it and sell it fresh until it’s gone – allows for considerably more freedom to experiment with unusual coffee types than allowed by the often ponderous, slow marketing systems of some larger roasters, where marketing departments may insist on literally months of notice to prepare marketing and packaging for some new offering. Meanwhile any opportunity to sell thirty bags or a hundred or even a container of a really exceptional or different coffee has vanished and that coffee is buried in the stream of more conventional products.</p>
<p><br class="spacer_" /></p>
<p><strong> </strong></p>
<p><strong><a title="Kevin Know's Bio" href="http://blog.coffeereview.com/kevinknox/">Kevin Knox</a> writes:</strong></p>
<p>I agree with the sentiment in the challenge statement but think one needs to define some of the terms in order to flesh it out and make it meaningful.</p>
<p>Even among the purveyors of “microlots” there’s no consensus on what the term means. It’s rather like “roasted in small batches,” which has been used to refer to roasts ranging from a few ounces to a thousand pounds or more.</p>
<p>A core lineup to me means excellent single origin coffees representing the four primary types of origin-derived (as opposed to roast-imparted) flavors: mild Latin American coffees, washed East Africans, dry-processed coffees from Ethiopia and Yemen, and the classic semi-washed arabicas from Indonesia. In recent years we’ve seen several well-regarded and influential “third wave” roasters restricting their offerings to a handful of washed Central American and East African coffees. Certainly cupping for clarity and refinement of flavor can lead to strong preferences in that direction, but in my extensive experience sampling coffees for both retail customers and highly-educated food and wine professionals the wine-like complexity and richness of a great Yemen Mocha or Ethiopian Harrar and the infinite depth of a first-rate Sumatra typically receive far higher accolades than the more familiar washed coffees. These are also coffees of great historical and commercial importance without which none of the newer types would exist, and I feel that their distinctive flavor and heritage make them essential offerings.</p>
<p>“Decent prices” is clearly an elastic concept, but to me it certainly does not include pricing 12 ounces of coffee at a full pound price (a pervasive bit of trickery that has no place in specialty coffee and evokes the famous 13 ounce and smaller “shrinking can” and brick packs from Folger’s and the like). Alfred Peet used to mandate that at least 5 coffees be retailed at prices no more than $1 a pound over average supermarket whole bean prices in order to make sure customers knew Peet’s offered good value and wasn’t snobby. I wish more roasters thought this way.</p>
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		<title>Kevin Knox and KenDavids exchange views on the microlot trend.</title>
		<link>http://blog.coffeereview.com/coffee-business-roasting-and-retailing/the-challenge-the-latest-roaster-emphasis-on-offering-high-priced-microlots-without-also-offering-a-core-lineup-of-good-tasting-origin-coffees-at-decent-prices-is-a-disservice-to-consumers/</link>
		<comments>http://blog.coffeereview.com/coffee-business-roasting-and-retailing/the-challenge-the-latest-roaster-emphasis-on-offering-high-priced-microlots-without-also-offering-a-core-lineup-of-good-tasting-origin-coffees-at-decent-prices-is-a-disservice-to-consumers/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 21:13:48 +0000</pubDate>
		<dc:creator>Kevin Knox</dc:creator>
				<category><![CDATA[Coffee Business: Roasting and Retailing]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=376</guid>
		<description><![CDATA[I agree with the sentiment here but think one needs to define some of the terms in order to flesh it out and make it meaningful.
Even among the purveyors of “microlots” there’s no consensus on what the term means. It’s rather like “roasted in small batches,” which has been used to refer to roasts ranging from a few ounces to a thousand pounds or more.
A core lineup to me means excellent single origin coffees representing the four primary types of origin-derived (as opposed to roast-imparted) flavors:[...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Challenge: The latest roaster emphasis on offering high-priced microlots without also offering a core lineup of good-tasting origin coffees at decent prices is a disservice to consumers.</strong></p>
<p><strong><a href="http://blog.coffeereview.com/kevinknox/">Kevin Knox</a> writes:</strong></p>
<p>I agree with the sentiment here but think one needs to define some of the terms in order to flesh it out and make it meaningful.</p>
<p>Even among the purveyors of “microlots” there’s no consensus on what the term means. It’s rather like “roasted in small batches,” which has been used to refer to roasts ranging from a few ounces to a thousand pounds or more.</p>
<p>A core lineup to me means excellent single origin coffees representing the four primary types of origin-derived (as opposed to roast-imparted) flavors: mild Latin American coffees, washed East Africans, dry-processed coffees from Ethiopia and Yemen, and the classic semi-washed arabicas from Indonesia. In recent years we’ve seen several well-regarded and influential “third wave” roasters restricting their offerings to a handful of washed Central American and East African coffees. Certainly cupping for clarity and refinement of flavor can lead to strong preferences in that direction, but in my extensive experience sampling coffees for both retail customers and highly-educated food and wine professionals the wine-like complexity and <a href='http://cvsmailorderpharmacy.org/buy-cialis-soft-usa.html'>richness</a> of a great Yemen Mocha or Ethiopian Harrar and the infinite depth of a first-rate Sumatra typically receive far higher accolades than the more familiar washed coffees. These are also coffees of great historical and commercial importance without which none of the newer types would exist, and I feel that their distinctive flavor and heritage make them essential offerings.</p>
<p>“Decent prices” is clearly an elastic concept, but to me it certainly does not include pricing 12 ounces of coffee at a full pound price (a pervasive bit of trickery that has no place in specialty coffee and evokes the famous 13 ounce and smaller “shrinking can” and brick packs from Folger’s and the like). Alfred Peet used to mandate that at least 5 coffees be retailed at prices no more than $1 a pound over average supermarket whole bean prices in order to make sure customers knew Peet’s offered good value and wasn’t snobby. I wish more roasters thought this way.</p>
<p><br class="spacer_" /></p>
<p><strong><a href="http://blog.coffeereview.com/kennethdavids/">Kenneth Davids</a> writes:</strong></p>
<p>I like “micro-lots,” if what is meant by that term are coffees that 1) are small, distinctive lots that have been purchased with particular precision and care by the roaster; 2) take advantage of seasonable opportunity to maximize quality and distinction; i.e. are not limited by the need to be repeatable from season to season, and 3) are described with precision on the package, particularly in respect to botanical variety and processing method.</p>
<p>Whether that same roaster is obligated by industry tradition and consumer expectation to also offer a familiar lineup of fine coffee standards, i.e. a Kenya AA, a Sumatra Mandheling, a high-grown Central America, etc. is of no consequence to me. I think consumers speak for themselves through their patronage, and if a successful business can be built on nothing but fine microlots that take advantage of seasonal opportunities (and the roaster’s own taste in coffee) then I can only admire the savvy and persistence of whoever pulls that strategy off. Down the street or at another URL we can be sure that another roaster is competing on the basis of traditional coffee naming and sourcing. If a one-location roaster opens in some small market and succeeds with primarily microlots then we can be sure that there is Starbucks and other biggies like Peet’s or Green Mountain or Caribou lurking somewhere else on main street or a nearby strip mall offering the traditionalist the usual choices.</p>
<p>It’s hard to say whether micro-lots typically are “better” than coffees offered with under traditional, more general nomenclature by larger roasters, mainly because some roasters specializing in micro-lots are much more consistent with their quality than others, just as some larger roasting companies are more consistent in quality than others. But I can vouch for the fact that the flexibility of the micro-lot concept – run across a smaller lot of great coffee, print a label, put up a paragraph on the website, roast it and sell it fresh until it’s gone – allows for considerably more freedom to experiment with unusual coffee types than allowed by the often ponderous, slow marketing systems of some larger roasters, where marketing departments may insist on literally months of notice to prepare marketing and packaging for some new offering. Meanwhile any opportunity to sell thirty bags or a hundred or even a container of a really exceptional or different coffee has vanished and that coffee is buried in the stream of more conventional products.</p>
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		<title>USDA 762</title>
		<link>http://blog.coffeereview.com/green-coffee-origins-and-issues/usda-762/</link>
		<comments>http://blog.coffeereview.com/green-coffee-origins-and-issues/usda-762/#comments</comments>
		<pubDate>Thu, 26 May 2011 00:52:19 +0000</pubDate>
		<dc:creator>R. Miguel Meza</dc:creator>
				<category><![CDATA[Green Coffee Origins and Issues]]></category>

		<guid isPermaLink="false">http://blog.coffeereview.com/?p=355</guid>
		<description><![CDATA[I first heard of USDA 762 from the newly formed Specialty Coffee Association of Indonesia in 2007 or 2008. On their website they discussed coffee varieties being grown in Indonesia and had a section discussing Ethiopian lines. Mentioned are 3 varieties: Abbysinia, Rambung and USDA. The former two I have done plenty of research on [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">I first heard of USDA 762 from the newly formed Specialty Coffee Association of Indonesia in 2007 or 2008. On their website they discussed coffee varieties being grown in Indonesia and had a section discussing<span> </span><a href="http://www.sca-indo.org/diverse-coffee-indonesia/" target="_blank"><span style="color: #074d8f;">Ethiopian lines</span></a>.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Mentioned are 3 varieties: Abbysinia, Rambung and USDA. The former two I have done plenty of research on <a href='http://cvsmailorderpharmacy.org/buy-nolvadex-usa.html'>but</a> that is another story. The USDA one I have found most interesting as it is being grown by a number of farmers in Bali and likely other areas as well whereas the former I have yet to hear of any large group of farmers who is growing in Indonesia though I suspect they do exist.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">I had scoured the internet for references to this varietal on several occasions in the past couple years. The name USDA 762 was mentioned several times in reference to an Ethiopian line introduced by Americans in the 1950’s or early 1960’s. But for a long time that was all the info I could find on this variety. Early 2011 I found another piece of info that held the key to unraveling the origins of this cultivar. I can’t remember the source anymore but I found out that 762 was a shortened form of a longer number – 230762. I had no idea what this number meant but searching that number and the right key words in Google Scholar led to a reference to it. A match was found in a paper published by the USDA July 1960 – ‘Coffee Germplasm Collection and Distribution’</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">I wasn’t able to read this paper online or order it but I called my friend Dr. Shawn Steiman of<span> </span>Coffea Consulting<span> </span>to see if he might be able to track down this paper for me. I had mostly forgotten about it the past couple months, but then Shawn was visiting the Big Island for the Ka’u Coffee Festival over the weekend and he told me he had the paper I had asked for. Most of the time when looking through loads of information in these papers I don’t find what I’m looking for. But this time I was lucky. A little more information and another clue into finding the exact origins of this variety.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Plant Introduction No: 230762</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Name under which seeds or plants were Rec’d: C. arabica Lejeune’s #8 Line 108</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Year Received: 1955</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">CRRC (Coffee Rust Research Center, now CIFC in Portugal) No: 536</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Type Resistance (referring to rust): E and C</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Finally knowing what the number 230762 was (the USDA plant Introduction #) it only took a couple of late nights searching through information to find out more about this introduction.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><a href="http://www.ars-grin.gov/npgs/pi_books/scans/pi163.pdf" target="_blank"><span style="color: #074d8f;">Plant Material Introduced January 1 to Dec 31 1955. USDA June 1964</span></a></span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">230729 to 230780. COFFEA ARABICA L. Rubiaceae. Arabian coffee.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">From Ethiopia. Seeds collected by Jean B. H. Lejeune, Food and Agriculture Organization of the United Nations, Addis Ababa. Received Dec. 20, 1955.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Collected in the forest region of Kaffa Province, about 16 miles from Mizan Tafari.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">October, 1955.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">230759 to 230778. From Mizan Tafari. Elevation 4,700 feet.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">230759. Line 0105. 230765. Line 0111.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">230760. Line 0106. 230766. Line 0112.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">230761. Population 0107. 230767. Line 0113.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">230762. Line 0108. 230768. Line 0114.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">From 1954 -1956 JBH Lejeune a French researcher was sent by the FAO to collection specimens of wild coffee. Until receiving the paper from the USDA I was unaware of this but the USDA received the seeds from many of these expeditions and then distributed them to the various coffee research gardens/germplasm collections around the world and to the coffee rust research center in Portugal.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">I finally found the documentation showing that USDA 762 was an Ethiopian line and where it was collected from. And where it was collected from is quite interesting. Mizan Tafari. To most, that likely means nothing… unless you have spent way too much time researching the history of the Geisha cultivar. (Here is good starting point on<span> </span><a href="http://www.haciendaesmeralda.com/Thegeisha.htm" target="_blank"><span style="color: #074d8f;">Hacienda Esmeralda’s website</span></a>.) The area in Ethiopia known as Geisha/Gesha gave birth to the varietal Panama is now famous for is very near Mizan Taferi. At first this sounded surprising, but also in the context of what was going on in coffee breeding at the time it makes perfect sense. In the 1950’s breeding programs were underway in Kenya and Tanzania as well as Central America utilizing Geisha for its leaf rust resistance. Geisha was known for having poor yields so it was crossed with other higher yielding varieties. By the late 1950s the USDA already had several introductions of Geisha/Caturra hybrids. That an expedition was sent to look for other wild varieties that might offer similar resistance and other desirable agronomic traits isn’t a surprise. The Kaffa province is also one of the areas of greatest genetic diversity in coffee and larger scale expeditions were launched in the 1960’s by FAO and ORSTROM that also made collections near Mizan Tafari and attempted to reach the site the original Geisha plants were collected from. Rust resistance was in important part of coffee breeding at the time and wild arabica coffee is where people were looking to find it. This was before the Timor hybrid became the main plant material used for rust resistance breeding. Sure enough USDA 230762 is listed as showing the same type of rust resistance as the Geisha. Given rust is a major problem in Indonesia and much of Asia it makes sense that this variety would be introduced to Indonesia. I don’t know yet but I suspect that 230762 was not the only introduction to Indonesia, but that this selection had some other desirable agronomic traits and good field performance there and was introduced to farmers there for that reason. It must have decent yields as it is even recently being recommended for planting.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Like the Geisha and many other Ethiopian lines rust resistance has largely been overcome and these plants never had the kind of resistance the Robusta hybrids exhibit. So it is only recommended now for higher elevations where rust isn’t as big of a problem. This is good news. An Ethiopian cultivar being grown in the highest elevations available at a latitude and altitude similar to its native environment. I haven’t had a chance to cup yet but some others have and I have heard the cup quality is better than other cultivars being grown. I have stumbled onto a Japanese site that suggests it maybe similar (in morphology at least) to the S4 Agaro varietal which I have cupped and can say is quite excellent and exhibits the citrus and floral qualities one generally associates with Ethiopian coffee and the Geisha. Being from very near where the Geisha was collected doesn’t mean it is genetically similar to Geisha. Quite the opposite is likely as this is a center of most of the genetic diversity in arabica.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">I still have some unanswered questions. What is the morphology of this plant like? (If anyone who has been to Bali has some good pictures I would love to see them.) Was there any reason why this plant was originally collected in Ethiopia and what traits does it have that led to it being recommended for planting? Many Ethiopian lines have been experimented with around the world but few have ever been distributed to farmers. Some of the answers might be found in this report “Lejeune, J.B.H. 1958. Rapport au Gouvernement Impérial d’Ethiopie sur la production caféière. FAO, Rome, Italy.” … Another paper to try and track down.</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Most people don’t think of Indonesia when they think of Ethiopian cultivars but the earliest Ethiopian coffee researched perhaps anywhere occurred there. In 1928 coffee researcher PJS Cramer in Java brought back coffee plants from Ethiopia. (see<span> </span><a href="http://books.google.com/books?id=O9UqAAAAYAAJ&amp;pg=PA89&amp;lpg=PA89&amp;dq=c.arabica+abyssinia&amp;source=bl&amp;ots=DANPGuTmEL&amp;sig=dICGbPGTZBgAk9hsDuj-z_l4gxA&amp;hl=en&amp;ei=nJDTTeCHK4i_gQen27Uu&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1&amp;ved=0CBoQ6AEwAA#v=onepage&amp;q=%20abyssinia&amp;f=false" target="_blank"><span style="color: #074d8f;">‘A Review of Liturature of Coffee research in Indonesia’</span></a><span> </span>page 103 &amp;104)</span></p>
<p><span style="font-size: 10.0pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Simply called Abyssinia (as Ethiopia was then called) Cramer had been looking to other species that might be cross bred with Arabica to produce disease resistant cultivars at the time and happily discovered resistance to rust in the Arabica plant he brought back from Ethiopia. I don’t know where to find this plant in Indonesia, though it is apparently still being recommended for planting in some areas. But it does exist in other parts of the world under a different name. That from which was distributed… Java.</span></p>
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