The challenge: The highest quality coffee is produced by large, technically sophisticated companies which do a much better job at delivering fresh, consistent, good-value coffees than do most of today’s smaller specialty roasting companies.

I find I need to parse this lengthy and loaded sentence in order to comment on Read the rest of this entry »

The Challenge: Coffee buyers for roasting companies should be doing much less travel and much more cupping, quality control and customer education.

Kevin Knox writes:

I’d put this another way. The most important tools for buying great coffee are a well-trained palate, a well-equipped cupping room, relationships with the best Read the rest of this entry »

The Challenge: The latest roaster emphasis on offering high-priced microlots without also offering a core lineup of good-tasting origin coffees at decent prices is a disservice to consumers.

Kevin Knox writes:

I agree with the sentiment here but think one needs to define some of the terms in order to Read the rest of this entry »